Yamaha DM2000
In my role of Product and Marketing Manager, I was responsible for the UK product launch from end to end, including technical sales to key early ad
Yamaha PM1D
I had the chance to work with the industries leading live sound engineers to get feedback on and develop the product, train them on the use, explain the benefits of digital live mixing consoles, support system specification for the leading UK live tour sound companies and see the PM1D in action at many leading concerts and theatre shows. Signing off on ad campaigns and driving sales directly was a very satifying experience. One key challenge was to persuade analogue audio engineers to consider digital as the work flow is completely different and takes a little explaining. Once the benefits are explained, e.g. they can be creating their setup on their laptop while on the way to the next gig, the "wow" moment is quite cool to see.